With George Noory
Live Nightly 1am - 5am EST / 10pm - 2am PST
Selling the Subconscious - Articles

Coast Insider

Listen with Windows Player
High  Low
NOTE: We'll discontinue our Windows Media Audio in August 2015. Subscribers will still be able to listen to the show through our Coast Player in the link above.
Not a member? Become a Coast Insider and listen to the show 24/7
Advertisement

Coast Insider

Listen with Windows Player
High  Low
NOTE: We'll discontinue our Windows Media Audio in August 2015. Subscribers will still be able to listen to the show through our Coast Player in the link above.
Not a member? Become a Coast Insider and listen to the show 24/7
Advertisement

Last Show Recap

In the first half of the program, consumer privacy expert Katherine Albrecht shared updates on tracking technology such as the RFID chip.

In the latter half, author, rock journalist, and paranormal researcher, Susan Masino, discussed the ups, downs, and fantastic stories of the multifaceted rock band AC/DC.

Upcoming Shows

Sat 07-04  Remote Viewing Feats Sun 07-05  End Time Prophecies/ Angel Encounters Mon 07-06  Cells & New Biology Tue 07-07  True Paranormal Encounters Wed 07-08  The Light Alliance Thu 07-09  Space News/ Cryptid Sightings Fri 07-10  Witchcraft & Steampunk/ Open Lines

CoastZone

Sign up for our free CoastZone e-newsletter to receive exclusive daily articles.

Selling the Subconscious

 Selling the Subconscious

Tonight's guest Jon Kelly has explored the terrain of unconscious messages through his work with human speech. Many believe our conscious awareness is the tip of the iceberg to a deeper well. Freud posited an individual's subconscious as a zone for suppressed memories and desires, while Jung added the additional layer of the Collective Unconscious, a kind of universal mind of shared archetypes.

It was Freud's nephew Edward Bernays, who took his Uncle's ideas and applied them to America's rapidly expanding marketplace in the early 20th Century. A propagandist for America in WWI, later Bernays coined a new term for his work- public relations. He was one of the first to take advantage of the subconscious as a selling tool. "You no longer had to offer people what they needed; by linking your brand with their deeper hopes and fears, you could persuade them to buy what they dreamt of," Tim Adams wrote in an article(1) about Bernays.

Another way the subconscious was mined for commerce, was through Muzak, the ubiquitous "elevator music" heard in places such as department stores. Named by George Squier by combining the word "music" and the brand Kodak, Muzak began to be piped into stores to deliberately manipulate shopper's patterns. "This attempt to affect the subconscious by rhythm and tempo was the real beginning of Muzak as we know it today," Paul A. Toth wrote in an After Dark story. For instance, it is now known that music affects customers' perception of time while shopping, and they will be more likely to make impulse purchases if they loose track of time.

--L.L.(2)

1. http://www.guardian.co.uk/Archive/Article/0,4273,4371266,00.html
2. http://archive.coasttocoastam.com/info/about_lex.html

Advertisement