Ian Ayres is a lawyer and an economist. He is the William K. Townsend Professor at Yale Law School and a Professor at Yale's School of Management. Professor Ayres is a regular commentator on public radio's Marketplace and a columnist for Forbes magazine. His research has been featured on PrimeTime Live, Oprah and Good Morning America and in Time and Vogue magazines.
Yale Law and Business Professor Ian Ayres discussed his book Super Crunchers as well as all the ways data mining and number crunching are affecting our lives today. Private corporations have amassed petabytes* of data about individuals, Ayres explained, pointing out uses for super crunching such vast amounts of information.Ayres said companies crunch numbers to determine everything from the coupon that prints out when a shopper checks out at a grocery store to who will likely return a rental movie late or a rental car without a full tank of gas. Ayres talked about a company called Epagogix that makes box office predictions based on movie scripts and offers suggestions on how filmmakers can tweak their movies before shooting even begins.Ayres spoke about how super crunching has invaded the medical field in the form of evidence-based medicine (Wikipedia). According to Ayres, physicians under 40 are relying increasingly on statistical studies to determine the best treatmen ... More »Host: Ian Punnett