When Ori Brafman is not writing, he lectures internationally in front of Fortune 500, government, and military audiences. He is also continuing his lifelong commitment to helping nonprofit causes by serving on the boards of A Home Within and The Plexus Institute. Ori also enjoys facilitating interpersonal dynamics groups for business leaders. He holds an MBA from Stanford Graduate School of Business.
Lecturer Ori Brafman and his brother, psychologist Dr. Rom Brafman discussed their new book Sway, which looks at why people make irrational choices. "The way that we defined it," Rom said about irrational thinking, "is that it's about doing something that you know was the wrong decision afterwards." One of the key motivators behind irrational thinking is the concept of "loss aversion." Ori explained, "we feel the pain of a loss so strongly, that we go to really extreme means to avoid that loss." He described this effect in the story of Jacob van Zanten, an airline captain who was concerned about a delay effecting his reputation for punctual flights. His haste to get the plane flying again ended up causing the largest airline disaster in history. According to Rom, this shift to irrational thinking is not automatic, rather a gradual change as fear of loss mounts, "a lot of times, people are just not aware of where they're going."Additionally, perception is a factor that can ... More »Host: Ian Punnett