| Websites: |
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• guykawasaki.com
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| Books: |
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• Reality Check
• Rules for Revolutionaries • The Art of the Start • Word of Mouth Marketing |
Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
World Changing Ideas |
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| Saturday December 20, 2008 |
Author and venture capitalist Guy Kawasaki discussed world changing ideas, how they are born and why some succeed and others fail. At the root of a great idea, he said, "it has to enable you to do things you've always wanted to do. Or, even better, it should enable you to do things that you did not know you wanted to do." Kawasaki explained the origins for many revolutionary ideas, saying that they begin by asking "wouldn't it be neat if?" While this may sound like a simple genesis, he emphasized that following through with the concept is critical to any idea's success. "Many people ask the question ... but not that many try it," he observed. Based on his prolific career, Kawasaki said that his opinion has changed about the difficulties of actualizing a winning idea. He summed up this change of heart by noting, "I used to think that the idea is the key and, once you get a good idea, implementation is easy, now that I'm at the end of my career, I think the exact opposite."
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Host: Ian Punnett