Martin Lindstrom was voted one of the World's 100 Most Influential people of 2009 by Time magazine. Among the globe's foremost marketers - now turned consumer advocate - Lindstrom has advised top executives at companies such as McDonald's Corporation, Procter & Gamble, and Microsoft. His book, Buyology, was a New York Times and Wall Street Journal bestseller and voted "Pick of the Year" by USA Today. He is also chairman and co-founder of Buyology Inc.
Joining Ian Punnett, Michael Uslan discussed how his fan boy love of super heroes turned him into one of the most successful Hollywood producers, and how his life-long dream of bringing the real Batman to the silver screen became a reality. In the first hour, consumer advocate Martin Lindstrom revealed how companies manipulate consumers to get them to buy their products. ... More »Host: Ian Punnett