Marketing and research consultant Steven Mark Weiss discussed how he uses astrology to understand demographic and societal changes, as well as cultural phenomena like food trends. In his work he uses the planet Jupiter, which spends a year in each astrological sign, to look for cycles or trends that return every 12 years. For instance, he noted how the electronic toy Tamagotchi (a 'virutal pet' that required near constant monitoring) was very popular in 1997, and now products like the iPhone are frequently in a person's hand (see related blog posting).
Weiss shared his research into which types of food have an inherent appeal to specific astrological signs:
Weiss recently served as a consultant for Dominos, helping them create a sandwich suggestion list based on these preferences.
Noting the importance of Neptune moving into Pisces (the sign that it rules) in 2012, he suggested this could set the stage for a new cycle filled with unpredictable or mysterious events. He also spoke about "the Transformers," the generation born between 1984 - 1995. Many of these kids are now in college, and are actively creating trends, and doing things to acquire cultural power, he said.
Last hour guest, paranormal investigator John Zaffis spoke about the "Witch Case," a recent investigation that involved a possessed grandmother. The woman, who was heavily involved in ritual and spells, may have been affected by spirits in her home, which bordered on an old insane asylum, he detailed. She eventually tried to burn the house down, setting a fire in the attic.
Bumper music from Monday October 26, 2009