Richard Florida

Biography:

Richard Florida is one of the world's leading public intellectuals. He is author of The Rise of the Creative Class and Who's Your City? He is founder of the Creative Class Group, an advisory services firm, charting new trends in business and community. He is Director of the Martin Prosperity Institute and Professor of Business and Creativity at the Rotman School of Management, University of Toronto.

Past Shows:

	Cities, Jobs & Economy
	Tuesday July 29, 2008

Author Richard Florida discussed his work analyzing and predicting trends in cities, housing, economy, work, and lifestyle. Choosing the right city to live in plays an important role in a person's happiness and success, he said, noting that job markets are becoming more concentrated in specific areas. He also pointed out that we are seeing the development of "mega-regions" such as Southern California, Northern California, Bos-Wash (Boston-Washington) and Char-lanta (Charlotte-Atlanta), which are creating a new kind of geographical order. Different personality types tend to be clustered in specific cities-- extroverts are more prevalent in Chicago and the South, conscientious types in the Midwest, and agreeable people in the Sunbelt, he detailed. The open-to-experience personality type (introverts, outcasts, whiz kids) are congregated in a dozen American cities including Boston, DC, Atlanta, Denver, Seattle, Miami, Austin, and San Francisco. Interestingly, he has found that people in s ... More
Host: George Noory