While many were celebrating yesterday's successful launch of the SpaceX Falcon Heavy rocket, there was one group that passed on popping any champagne: Flat Earth enthusiasts.
Advocates for the controversial conspiracy theory found themselves the subject of fresh ridicule when images of the Tesla Roadster sent into space began circulating online.
The photos were touted by many critics of the Flat Earth theory as yet another piece of definitive proof that, indeed, our planet is round.
But what skeptics considered further confirmation that the Flat Earth theory is wholly incorrect wound up being seen by those who believe in the concept as simply another sign of a vast conspiracy to hide the 'truth.'
To that end, the Flat Earth Society issued the following statement today on Twitter: "people who believe that the Earth is a globe because "they saw a car in space on the Internet" must be the new incarnation of "It's true, I saw it on TV!" It's a poor argument."
The organization went on to muse "why would we believe any privately-held company to report the truth?"
The strong rebuttal from the group should come as no surprise, since they previously tangled with SpaceX founder Elon Musk a few months ago when he tweaked fans of the theory by asking why there was no Flat Mars Society.
And, no doubt, Tuesday's launch was doubly difficult for Flat Earth enthusiasts in that their proposed rocket expedition to prove the theory was true turned out to be a bust just a few days earlier.
Nonetheless, it would be foolish to think that these two setbacks would weaken the Flat Earth community, since the concept has endured for so long in the face of even better evidence than the SpaceX images.
In fact, they may even be thanking Musk for the inadvertent bit of publicity, since stories about how his launch "proved them wrong" provide another chance for them to issue the conspiracy theory's battle cry of 'Research Flat Earth.'