By Tim Binnall
A clever marketing campaign from Columbia Sportswear in which the company offered a massive prize to any Flat Earther who could produce a picture of the planet's edge concluded with no conspiracy theorist able to pull off the feat. The amusing challenge, dubbed 'Expedition Impossible,' was issued back in December with an open letter in the New York Times and an amusing video from CEO Tim Boyle. Calling on the controversial conspiracy theorists to "put your map where your mouth is," the curious contest promised a $100,000 prize for proof of the Flat Earth's edge. Earlier this month, the company announced that the contest had no winner.
In an equally funny follow-up to his first video, Boyle 'emerged from a Columbia tent at a frosty location,' lauded contestants for their "spectacular" entries, and showcased a variety of rather serious-looking messages and manifestos that the company had received over the last eight months. "Unfortunately, nobody made it to the end of the Earth," the CEO said, wryly observing "so we've got that going for us." While no one took home the top prize, Boyle did award an atomic clock, a toboggan, and a stuffed beaver from the video's arctic set. Remarkably, he also indicated that everyone who entered the contest would receive a $100 Columbia gift certificate before asking Flat Earthers to stop sending their 'evidence' because "I can't take it anymore!"