B. P. Greycastle has been called the "Color Genius", "Color King", "Fashion King", "Super Stylist" and the "Next Super Guru," who has finally broken the human character and color codes. He has authored the book "Your Name and Colors."
His philosophy has been called " the single most important work ever", in deciphering why we think, feel, believe, and act in the ways we do. He has shown that the most successful and famous people in many fields are based primarily on them cultivating the positive character traits of their color-coded names and how we can cultivate our names to achieve success.