Burton Goldberg has spent over 30 years carefully researching every aspect of holistic medicine. What put Goldberg on the fast track to national prominence was the 1994 publication of his now best-selling Alternative Medicine: The Definitive Guide. Burton Goldberg is on a mission to reform conventional medicine and to help people reclaim their health. He has a mission to reform American medicine and to help Americans reclaim their health. He wants people to know that with alternative medicine, every disease is reversible. In trauma and emergency situations, mainstream medicine can work wonders. But in the vast majority of health conditions, alternative medicine has the treatments that can help.