Dr. Donald Hoffman is a cognitive psychologist and popular science author. He is a professor in the Department of Cognitive Sciences at the University of California, Irvine, with joint appointments in the Department of Philosophy, the Department of Logic and Philosophy of Science, and the School of Computer Science.
Hoffman studies consciousness, visual perception and evolutionary psychology using mathematical models and psychophysical experiments. His research subjects include facial attractiveness, the recognition of shape, the perception of motion and color, the evolution of perception, and the mind-body problem. His book Visual Intelligence: How We Create What We See (1998) presents the modern science of visual perception to a broad audience. His 2015 TED Talk, "Do we see reality as it is?" explains how our perceptions have evolved to hide reality from us.Hoffman has won the Distinguished Scientific Award from the American Psychological Association, the Troland Research Award of the National Academy of Sciences, and the Rustum Roy Award of the Chopra Foundation.